Sustainability

When it comes to sustainability and corporate social responsibility, we are driven by our dedication to promoting the welfare of people and animals and protecting their future. We have made great progress in terms of animal welfare and green production practices and are environmentally conscious in all respects.

Sustainability provides opportunities

Sustainability presents new opportunities and challenges for all players across the poultry supply chain. Plukon encourages its supply chain partners to actively respond to relevant market trends, for instance by prioritising animal welfare, reducing antibiotic use and adopting more energy-efficient production methods. Strong, resilient broilers form the basis of a healthy poultry supply chain and responsibly-produced food.