Plukon Food Group has reached agreement in principle on a joint venture with the Polish Wyrebski family, which enables it to enter the Polish market. Together with the Wyrebski Family, Plukon Food Group will develop a greenfield slaughterhouse near Wroblew.
The transaction will expand Plukon’s position going forward in Europe and enables Plukon to continue to execute its strategy in the European poultry market. Financial details have not been disclosed.
“Exciting growth opportunities”
Peter Poortinga, CEO of Plukon Food Group: “I am pleased with the future co-operation with the Wyrebski Family, and look forward to jointly build a solid position in the Polish poultry market. The co-operation with the Wyrebski family is in line with our strategy to come to a fourth production country in Europe. The Polish poultry production market, which is the largest in Europe, offers exciting growth opportunities for our company.”
The transaction is subject to the usual conditions, including approval from the relevant competition authorities.
The company Wyrebski is producing high quality fresh and frozen poultry products for the food service, retail and food industry under its own brand and under private label. Its main markets are Poland and north-western Europe. The company is located in Wroblew, Poland.