Plukon has renamed the ‘Kip van Morgen’ (Chicken of Tomorrow) concept. It is now known as the ‘Goed Nest Chicken’ (Good Brood Chicken). And a new name deserves a new logo. The concept was developed a year ago and there are no further changes. The new name refers to the original slogan of the Plukon brand Friki: “Chicken from a good brood.”

Slow-growing breed

The Good Brood Chicken is a new slow-growing breed. This chicken lives longer and has more space than regular chickens, but is still affordable for consumers. Sales of the Good Brood Chicken continue to grow.