Realism

The world of food is in constant flux. The global population is growing, natural resources are being depleted at an alarming rate, and energy and production costs are on the rise. Yet consumers want to continue enjoying tasty, healthy, diverse, safe and environmentally friendly food, all at affordable prices at that. A good example of a food that meets these requirements is the ‘Conventional Chicken’, the meat of which has the lowest carbon footprint of any type of meat around.

Transparency and partnerships

This realism presents us with a challenge we must take on together with all our partners in the market. Being aware of our role in this process, we make sure we are transparent in all our operations. We are realistic and open to anyone willing to join us in taking this step forward – a role we can truly be proud of.